90’s Pop king Baba Sehgal just dropped a song for a finance app, Fi. The reason will blow your mind!
June 13: This is the era of appraisals in the corporate world. Come, discover the trick that lets you ace the appraisal with grace like the admin of Fi, a money management app.
Yet another season of appraisals is here, and all of us want it but only some of us are lucky enough to get it. Revealing here the case study of the Fi’s social media admin, who’s journey of getting appraisal started by hitting the targets and is still going.
For the unversed: Fi is a money management application that is specially designed for salaried millennials. This app started its journey in 2019 with the founding team of Sujith Narayan, Sumit Gwalani, Arvind TP, Neeraj Bhope and Prasanna Ranganathan. Around a year of its launch, the app is seen to cross a million-user benchmark.
Interestingly, their Instagram handle serves some insightful money conversations, smart tips and tricks and with every passing day, is building a community of fans who love to come back.
When the season of appraisals knocked the door, their social media admin’s boss assured them an appraisal if they could bring a certain number of followers to their social media handle. So, over the next few weeks the Fi’s admin reached out to all the known individuals of the community to make it happen.
They planned a creative cycle in order to expand their follower base. The admin’s account statements were revealed on the internet once they had achieved a certain benchmark. The admin’s mother and boss landed up doing a giveaway and also, the admin and their whole team, did a post that used the everyday heroes of the admin’s life. They delighted the users by doing a board post to the bartenders, auto- drivers, shopkeepers on the very rudimentary level. All this led to multiplying the social media engagement into folds.
Checkout how everyone supported the Fi’s admin: https://www.instagram.com/p/Cd7p-jzoPKw/
The Fi’s admin with their team showed up with crazy challenges and interesting tasks to increase their follower base. They reached out to more than top 50 meme pages, 20+ creators to make reels on Baba Sehgal’s rap, while the follower base kept steadily increasing, they slammed the whole campaign as they went live with the 90’s pop sensation, Baba Sehgal doing a song exclusively on Fi. As a result of all this hard and smart work, the admin was able to gain the total engagement of more than 10 million on their page with a reach crossing more than 110 million.
Do check out the catchy track here!
And not only Baba Sehgal’s track, the other thing that went equally viral were the memes that provided entertainment along with some useful money conversations.
For more humorous, insightful content and smart tips to get an appraisal and savings, follow the FI’s page, i.e., @bankonfi, and ask your queries, whereas also catch the admin answering your queries.
With all this long hay-wired process of contacting people, creating content and everything in between the Fi’s admin finally made it to the target and the impact of this is still counting on their page.
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