Global Beauty Secrets unveils India’s first beauty ritual inspired by Indian Royal Heritage
The Royal range is curated in collaboration with Maharajkumari Mrinalika M Bhanjdeo of the erstwhile state of Mayurbhanj, Odisha.
Mumbai (Maharashtra) [India], May 18: Global Beauty Secrets, the brainchild of Aishwarya Swarna Nir, collaborates with Maharajkumari Mrinalika M Bhanjdeo of The House of Mayurbhanj, to launch a beauty range inspired by the heritage and history of the erstwhile royal family of Eastern India. Global beauty Secrets has carved a niche for itself in the beauty segment by creating products that embed the collective wisdom of women from all around the world, and with this unique collection the focus is on ancient beauty secrets from the women’s zenana’s of Indian palaces.
The products developed for this range consist of hair dew, face oil, and a copper sculpting wing named after Santhali words inspired by the famous tribal community found in Mayurbhanj.
On the launch of this collaboration, Founder of Global Beauty Secrets, Aishwarya Nir Swarna, says, “At Global beauty Secrets, our ideology is to delve deep into each culture and re-introduce the wisdom of ingredients that is lost today. Our collaboration with the House of Mayurbhanj and Maharajkumari Mrinalika M. Bhanj Deo, is one such effort. We bring our consumers closer to East Indian beauty secrets with this range. Also, the collection is unique as Mrinalika M Bhanjdeo, the Princess of Mayurbhanj, is herself a certified Yoga teacher with expertise in Hatha Yoga and passionate about sustainability and an advocate for organic brands in the health and lifestyle space hence the collaboration was a perfect fit for us .”
“Collaborating on a beauty range with Global Beauty Secrets is a dream come true, as it allows the world to experience first hand the community and culture of India’s best kept secret – Odisha! The curation of the three beauty products beautifully showcase the mélange of the communities and their indigenous knowledge of flora and fauna present in Odisha’s largest district – Mayurbhanj. I was certain that I could not find a better partner to introduce the world to Odisha’s beauty secrets- especially a brand who took the time to do the research and understand the region specific ingredients and rituals associated with beauty here. With the launch of this range, I aim to shine a light on the powerful heritage and customs from offbeat rural locations and pay homage to the communities who have preserved them for so long with utmost care.” Says Mrinalika M Bhanjdeo, Princess of Mayurbhanj, Belgadia
Global Beauty Secrets – Royal Beauty Secrets- Products
Harta – Beauty Secrets from the House of Mayurbhanj
The products come in a regal coffret that pay homage to the doorways of the 18th-century Victorian style Belgadia Palace, featuring the magnificent emblem of the Royals of Mayurbhanj.
Baha Hibiscus Hair Dew
Our thoughtfully formulated hair elixir Baha Hibiscus Hair Dew is a multi-faceted serum that captures the traditional beauty rituals of the House of Mayurbhanj and the contemporary, creative vision of Princess Mrinalika. It is enriched with magical botanical ingredients that revive and rejuvenate the scalp and promote hair growth, infused with nourishing hibiscus essential oil. The lightweight serum contains hydrolyzed rice protein, a natural voluminiser with moisture binding properties that protect hair. The Ayurvedic goodness of Gotu kola stimulates hair growth, while aloe vera nourishes the scalp. These extracts deep condition hair, boost radiance, reduce breakage and add shine.
The unique high potency, cruelty-free Baha Hibiscus Hair Dew brimming with natural ingredients brings nourishing, hydrating and healing benefits to your scalp and hair. An essential part of Harta – Beauty Secrets from the House of Mayurbhanj, the Baha Hibiscus Hair Dew stands at the crossroads of ancient beauty traditions and modern skincare rituals.
Net Vol: 50ml | MRP: Rs. 1900
Kukmu Mahua Face Oil
For generations, the enchanting Madhuca longifolia or Mahua tree has been revered by the adivasi tribes for its multitude of healing properties and is richly entwined with their folklore and livelihood. Its fleshy bunches of flowers, the gray, wrinkled bark and the shiny, oily seeds hold within themselves a treasure trove of edible and medicinal secrets. The high-performance Kukmu Mahua Face Oil is a lightweight and perfectly balanced luxurious elixir that transforms the skin with potent, cruelty-free, plant-based ingredients. In the local Santhali language, Kukmu is a doorway into a dream world. The mahua flower is Maharajkumari Mrinalika’s inspiration behind this natural formulation, celebrating the beauty of Odisha’s living tradition. A blend of nutrient-rich cold-pressed mahua seed oil with other emollients, Kukmu Mahua Face Oil is intensely moisturizing and rich in antioxidants. It feeds your skin with superfoods to leave it dewy. It is a potent mix of plant-based ingredients and oils with a natural affinity to the skin. Anti-inflammatory turmeric evens skin tone and reduces pigmentation. Rosehip oil, awash with essential fatty acids, hydrates and leaves skin feeling healthy. Almond oil slows down the aging process. Sesame oil reinforces skin strength, protecting it from sun damage.
Net Vol: 20ml | MRP: Rs. 2200
Pakhura Copper Sculpting Wing
The sculpting wing is crafted from 100% copper or Tamra. As per Ayurvedic texts, this metal is closely entwined with the Sun that’s revered throughout the state of Odisha and represented through its architectural marvels, the glorious sun temples. Fabulous for just a simple message or lymphatic drainage, embrace the Pakhura Copper Sculpting Wing as a part of your daily routine or Dinacharya. Copper is antibacterial and has healing properties. Regular use of the Pakhura Copper Sculpting Wing boosts circulation, soothes the skin, and stimulates collagen production, banishing dullness from your face. Add just a few drops of Kukmu Mahua Face Oil to freshly cleaned skin. Take the sculpting wing and glide it upwards using smooth long strokes, massaging the nourishing oil into the pores of your skin.
Net Wt: 90gms| MRP: Rs. 2500
Blended with the warming notes of sandalwood extracts, infused with the exotic oils of Almond and Lemongrass, our Sandal Dar melts to give a sumptuous warm and woody aroma and soothes the mind, body & soul, giving a luxurious skin- warming experience for the ultimate body massage.
Light the candle for 15 to 20 minutes. Blow out the flame, let the oil cool for some time. Pour the oil over the skin and gently massage in. The first time you light the candle, let it burn for however long it takes for the entire top layer to burn evenly. This will keep the candle from tunneling.
Net Vol: 200ml | MRP: Rs. 1850
Available at – www.discovergbs.com
About Global Beauty Secrets
Founded in 2018 by Aishwarya Sawarna Nir, Global Beauty Secrets is a modern-day brand that imbibes women’s collective wisdom from across the world by combining scientific knowledge with ancient rituals and beauty secrets. The brand pays homage to the lost beauty rituals of queens like Cleopatra, the Japanese women from the Nara period, to exploring the secret traditions in Turkish Hammam that Turkish women in the Ottoman era whispered. Unearth the lost beauty legacies of Vedic rituals and experience Panchamrita re-imagined.
While the brand focuses on making the formulations high-performing, they are mindful of the current climate, and hence their packaging is sustainable with recycling programs for a few products. The brand has 27 products, most of which are in glass packaging and one in aluminum. They have also introduced aluminum refill packs for 4 of their best-selling offerings to become more eco-friendly. All of their products are Paraben, sulfate, and mineral oil free, and are not tested on animals.
About the House of Mayurbhanj
The House of Mayurbhanj is a brand that encompasses the 18th century boutique property The Belgadia Palace and The Mayurbhanj Foundation. Maharajkumari Mrinalika M. Bhanj Deo is the owner of the boutique property which is her ancestral home and the Director of the Foundation which aims to empower communities in the district of Mayurbhanj and be a catalyst for sustainable development in the tribal dominated district.
Quality Policy followed at Global Beauty Secrets
At Global Beauty Secrets, we welcome you to our journey from product conceptualization to shelf that goes through our standard operating procedure to help us create a unique luxurious experience for our end users.
This journey starts with end user demand analysis & surveys, ingredient efficacy checks (certified and pure botanical extracts and power ingredients along with speciality actives), inhouse trials, sample feedback surveys and respective modifications, stability checks, FDA approvals and concludes with microbial reports for end product. Our emphasis was, is and will always be on user satisfaction, product quality, longevity and safety.
After the commercial production, product pH levels and stability is monitored for the control samples as a part of general user safety protocol. The product packaging is designed to help the end user experience luxury. Every product is carefully checked, tested, sealed and packed to ensure maximum efficacy and safety.
Global Beauty Secrets is available across India through major e-tail platforms like Nykaa, Amazon, Sublime Life, Vanity Wagon, and their website, www.discovergbs.com. They are also available in select retail stores of Taj Khazana. While in the US, they are available through Amazon.com and will be live in Singapore through the upcoming shopping portal Aardae.
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