Bhupendra Singh’s ‘Yuvti’ revives royalty back from the roots
Yuvti’s aim is to provide women artisans with sustained employment and a sense of purpose apart from adding a dash of authenticity and style to the market.
Mumbai (Maharashtra) [India], April 4: Bhupendra Singh’s brand, ‘Yuvti’, born from the grassroots, sings the glory of the artisans, who have effortlessly, weaved the legacies of culture, pride, and elegance since time immemorial. Yuvti aims to lead the way and create a stage for the unsung heroes to showcase the magic in their hands that never faded away.
With its diverse network of artisan and karigar communities dedicated to the production and design of an on-going tradition of sustainable ethnic wear, Yuvti aims to promote Hand crafted products, longevity, ethical sourcing, and aspects of sustainable fashion. With the thorough understanding of the Rajputi culture and values, Yuvti seeks to deliver its customers the greatest unbridled and unparalleled experience. It is one of the most premium stores for Rajputi Poshaks, Exclusive Sarees, and Vibrant Suits. They are made using the most superior quality markets with its own in-house dying and personal Karigars for unique and intricate designs. Their product categories are widely in Rajputi suits, Hand printed sarees, and Traditional Men’s wear, Traditional Rajputi Men’s accessories and Women’s accessories.
Mr. Bhupendra Singh, the proud owner of Yuvti said, “Female artisans are immensely encouraged when their hard work is being valued in an otherwise cluttered marketplace. Yuvti aims to give their talent an exposure globally.”
With Yuvti, we aim to present traditional Rajasthani culture to people across the globe to experience and enjoy the delicate work of age-old Indian weavers and craftsmen.
Mr. Bhupendra Singh, through Yuvti, wants to fulfill a larger goal- to make the Rajasthani art form thriving yet again along with making it accessible to all. Be it for a subtle occasion or for a grand wedding, the designs and price range caters to the requirements for all. Yuvti believes that the royal Rajputani attire with the exquisite craftsmanship and imperial designs should be accessible to every woman who gets a chance to adorn it with sheer sophistication and grace.
This is where royalty meets jubilance that the art form delivers. Yuvti also realizes that among many areas of national importance and pride are the ethnic textiles, prints, styles, and drapes of different states, and works towards executing it gracefully.
Yuvti, who strongly believes in working with and empowering artisan clusters of women in rural and urban India along with exhibiting royal Rajputi Poshaks in the most polished and splendid way. Bhupendra Singh, the designer, and founder of Yuvti, sincerely wants to support and empower artisans by putting out their rich and intricate work and adding a little frill to it. By giving artisans a platform to carry forward their unsung culture and showcase its splendor, Mr Bhupendra Singh has fulfilled the dreams of many strong women and has given life to their aspirations.